Trying to build a small business is tough, and the added pressures of trying to keep up with the myriad of Social Media forums is time-consuming.
Facebook and Instagram are great for connecting with my customers and keeping them up to date with what I am doing and what crafts I am ferreting about with – this changes throughout the year!. I also love the interaction and getting comments back, I love to see alternatives to a product or craft be it felting, stamping, sewing – any craft will do.
So why is social media sometimes a FRIEND and sometimes a FOE?. Both these platforms use algorithms to get your post to your audience and sometimes it can work against you.
Quite often when I am writing a post it is really just a friendly ‘this is what I am up to’ – it is not a sales pitch to encourage people to buy something – as this is not something that comes naturally to me.
There are some proposed changes coming out to Facebook and Instagram so I apologise in advance if you see less or even more of me over the next few months going forward but if there are topics you would like me to write on – let me know…..
Along with many other crafters I have muttered the ‘C’ word and this time it is not cake. The ‘C’ is for Christmas.
I know we are only in the middle of the summer so I can hear you groaning but a lot of industries have by now decided on their Christmas lines and already in the process of finalising their promotional material.
For a small business it is crucial to get the timing right, this means ordering any core products to make up gift packs and planning workshop content.
This year I will be providing some needle felting, embroidery and Pyrography craft kits to complement our range of hands on workshops.
We will also be selling Gift Vouchers -so if you have that difficult to buy for family member for friend this is an ideal solution and it means they have something to look forward to in 2020
Enjoy the rest of your summer – I am off to needle felt a Christmas Pudding!
Are you every in need of a change but can only afford to spend a little?. Sometimes all you need to do to brighten up a room is move the furniture around and introduce a new handmade touch that is unique and not available on the high street.
Printing & Felting
There are lots of crafts that could be incorporated to give your room a little lift, a wet felted bowl or a plant pot cover, a hand printed cushion, a handmade quilt, a lampshade, the list is endless. You can also keep the costs low by upcycling fabrics
At a recent Indian Block Printing workshop we ran we discussed lots of ideas of what to do with the pieces of fabric that attendees had printed on . Any of the sample prints could be put into a frame or added to a blank card for that next unexpected occasion.
Lampshade’s & Clocks
As we are starting to plan our workshops for next year we are going to add some of these suggestions, may be the small lampshade first and then the clock, you could come up with your own colour co ordinated home furnishing s range, we might even add a waste bin…..