Trying to build a small business is tough, and the added pressures of trying to keep up with the myriad of Social Media forums is time-consuming.
Facebook and Instagram are great for connecting with my customers and keeping them up to date with what I am doing and what crafts I am ferreting about with – this changes throughout the year!. I also love the interaction and getting comments back, I love to see alternatives to a product or craft be it felting, stamping, sewing – any craft will do.
So why is social media sometimes a FRIEND and sometimes a FOE?. Both these platforms use algorithms to get your post to your audience and sometimes it can work against you.
Quite often when I am writing a post it is really just a friendly ‘this is what I am up to’ – it is not a sales pitch to encourage people to buy something – as this is not something that comes naturally to me.
There are some proposed changes coming out to Facebook and Instagram so I apologise in advance if you see less or even more of me over the next few months going forward but if there are topics you would like me to write on – let me know…..
Most of the time I needle felt but last year in a moment of bravery I signed up for a City & Guilds in felting. The course is focused on techniques and predominately Wet Felting.
Last week during a regular work meeting the conversation drifted to what people did for a hobby. I mentioned that I liked to needle felt and also wet felt. A quizzical expression appeared on the others persons face and then asked ‘what’s wet felting’, to which I replied felting with water to shape and design a picture or object, the expression turned to one of ‘ I think I will leave this conversation now’.
I assumed it to be a perfectly adequate answer, when we have a hobby we expect other people to know the terminology or have difficulty in explaining how something is done and still hold their attention.
So the next time somebody asks you about your hobby take some time to give a full explanation and spread the word.